It is common sense.The more time people spend at your web site, the more likely they will know more about your products and services.The more time they know about your products and services, the more the chances of them buying from you will increase.Below are ten online advertising powerful ways... Read More

You may not believe it, but people still judge things by their appearances.How does your website look?The appearance of your web site text can actually increase or decrease your sales.The size, font, style and color of your text can easily affect your reader's buying decision.Below are web advertising ten points... Read More

Why is the quality of your text layout and design important on your web site? For the simple reason that people tends to stay longer on a web site that radiates quality and simplicity.Why?Because it gives you a more professional impression and the text is easy to read.On the web... Read More

For online businesses with their main goal of selling products, shopping cart abandonment can mean the difference between profitability and loss. But since recent surveys suggest that less than 50% of retailers know their shopping cart abandonment rate, let's review what it is and why it is important to know.What... Read More

QUESTION: We promote our web site in all our ad campaigns, but according to my website statistics program, we are getting very few visitors who click past the first page. The site has a cool Flash introduction page that the designer said would impress visitors, but it doesn't seem... Read More

I do site reviews. Needless to say, I see a lot of Web copy. One thing that always befuddles me is the lack of focus many site pages have. It's as if the writer assumes the site visitor will read the copy and automatically know what to do next. The... Read More

What is web usability & why is it important?Web usability is about making your website in such a way that your site users can find what they're looking for quickly and efficiently. A usable website can reap huge benefits on to your website and your business.* Every £1 invested in... Read More

I can't figure out people who have products or information to sell who do not have a website. With some people, it's fear of technology; others just haven't realized that we've entered the electronic age. If you are not in the latter category, and you are reading this article, put... Read More

This article is the result of a conversation I had with a magician about his website. He wanted to know if I could build him a nice looking site that had his name and contact information on it. I explained to him the purpose of having a website and what... Read More

Surfing the internet is basically an information-fest! From intellectual discussions to the bizarre...people surf the internet for information more than products or services. Through sites that offer information -sales are generated indirectly which is perfect. By offering valuable information to your visitors, you start a marketing relationship just by creating... Read More