So you've put yourself "out there" with a public relations campaign. Your dealings with the media now become critical. Those relationships with the media can make or break your public relations efforts. Here's how to get the media to love you:1. When the media calls, stop what you are doing... Read More

Hundreds of thousands of News Releases are sent out all the time and many people will show you different ways to write a news release in a way that will result in publicity for you or for your company. However, many people over look the 17 Deadly Sins that you... Read More

Are you launching a new product or website? Announcing a new book, movie or seminar? Then you've probably created a press release ? sharing the: who, what, when, where, how and why of your special newsworthy item.However, there is a lot more to a press release than just creating one.... Read More

Everyone is talking about the Ps of successful marketing, so I thought it was time that PR had it's own Ps - essentials that will help you maximise your PR activities and results.1. Pin-pointThe first thing you have to do in a campaign is to pin-point your market. There's no... Read More

School BusesWhen approaching a school bus: Slow down; If the amber lights are flashing, the bus is about to stop; If the red lights are flashing, the bus is stopped; In many states it is against the law to pass a school bus with flashing red lights and/or an extended... Read More

It behooves you to know and remember the names of reporters. Reporters know everybody. They talk to and interview people constantly. Because of their job, they usually size people up in a matter of minutes, sometimes without even meeting them face-to-face. If first impressions ever count, this is one first... Read More

Getting on the radio can be a great tactical move as part of your overall publicity effort, but you do need to have a story idea or an angle to present on a particular topic. Selling yourself as a guest on a talk show is a great way to raise... Read More

What's a press release? This is generally a one page story about your business, your product/service or an event happening related to your business that is about to, or recently occurred. These publicity stories are generally "shot gunned" to newspapers, radio, television and the trade publications.Then imagine having your products/service... Read More

"Cindy, where's that story? I need it yesterday!""Coming right up, boss. I'll have it to you soon," Cindy shouted back."Yesterday isn't soon enough!"Cindy clicked on her screen. "You have mail." She looked at the messages. "Three news releases," she murmured. "I don't have time for this now." [delete] [delete] [delete]Stop!... Read More

Product/service publicity is the superhighway to business success everyone dreams. Then imagine having your product/service written on newspapers, trade publications, aired on radio and viewed on television absolutely for free!!! That's going to skyrocket your profit target only if you know how to use the best method of getting free... Read More