The Internet is a practical and accessible tool to build your brand. Here, we list 5 of the easiest ways to leverage the Internet to your best advantage:1. Own your own domain name.A domain name is the "website address" where your website lives, and it is the last half of... Read More

Database Marketing is the gathering and storing of specific information about your prospects or customers. This information is usually stored in a database program on your computer. You would then use the information to market and advertise to them. It can save you time and money because you can target... Read More

1. Utilize Your KnowledgeDo you have extensive knowledge in a particular subject? Offer people free consulting or advice on that subject via e-mail if in exchange they either link to your web site, run your promotional ad in their e-zine or place your banner ad on their web site for... Read More

"It's a labor of love." That's how I've always described my content-based website. Until the last year or so, what I meant is that my website paid me in love more frequently than it paid in money. And if visitor compliments and good karma paid the mortgage, that would have... Read More

What can Mother Theresa and Charles Schwab teach you about marketing online.Certainly these two historical figures saw two vastly different worlds in their lifetimes. Mother Theresa spent hers with the poorest of the poor, while Charles Schwab spent his with the richest of the rich.But look at these two famous... Read More

Nothing happens in business until a sale is made. Marketing is simply about getting new customers and keeping them. If you're not doing something everyday to market and promote your business, your competitors are. Here are ten easy-to-implement tips to effectively market and grow your business:1. Partner with large email... Read More

Most people looking to do business online have heard of turnkey websites. They seem to be a one stop solution to getting an online business going without all the usual hassles associated with an online startup. Take a look thought the business & industry section of eBay and you'll see... Read More

Pay Per Call is the next wave of advertising on the Internet. Similar to a Pay?Per?Click advertising. Pay Per Call has a lot more to offer and a wider audience in mind. The Pay-Per Call (PP-Call) is geared towards small businesses that do not have a web presence on the... Read More

"Where do you work?""Planet Earth."Sound familiar? No? Well, it should. More and more people are working from home on the Internet, and there are two things you should know about your office when you work on the Internet.First, your office will be very, very small and very, very lonely. Just... Read More

1. When you make your first sale, follow-up with the customer. You could follow-up with a "thank you" email and include an advertisement for other products you sell. You could follow-up every few months.2. You could upsell to your customers. When they're at your order page, tell them about a... Read More