There's no doubt about it . . .Big changes are in the air!In the midst of all the usual scams and rip offs, there's a New Wave of Marketing techniques that are beginning to immerge that will forever alter what you do, or will take you out of the game.The... Read More

How did Hotmail gain over 12 million subscribers in 18 months? How did the very low budget movie "The Blair Witch Project" become such an incredibly successful phenomenon? The answer lies in the power of "buzz."Buzz or word-of-mouth marketing influences more people to buy, or not to buy products and... Read More

Westerners believe opposites flow in a natural cycle always replacing the other. They tend to look at things as black or white, right or wrong, up or down, giving a separation and unrelated-ness in their perspective.Chinese view opposites as evolving and cycling. There is neither right nor wrong, but rather... Read More

Budweiser has the frogs. McDonalds has Ronald. Goodyear has the baby. Each of these companies has used different images as a means of advertising with traditional media. Television, radio, and print ads have been extremely successful in helping companies develop a successful brand image. With the World Wide Web, however,... Read More

Being online is not only about getting your piece of pie, it's also about what kind of pie you are getting. Your company is often being measured by many other business people online. There are many ways that people are keeping an eye on you.Search engine placementsNumber of incoming linksAlexa... Read More

You certainly know by now that the term "viral marketing" is not just another dot-com cliché. Quite the contrary, it describes the incredible, unmatched power of the Web to promote your business by marrying email to the traditional concept of "word-of-mouth."Viral marketing, the concept of making each customer a marketer... Read More

Multimedia here and multimedia there. Is it just a flashy thing you don't need or the reason why your competitors are getting ahead? Today's reality is that people live on a fast pace so their time is important. They watch tv going from one channel to the other, get a... Read More

Today I was checking out Michelle's A Small Victory. There are threads on self-publishing that mutated into a dispute about trolls, who was a troll, and whether linking to Little Green Footballs was as "un-nuanced" as linking to "Democratic Underground."At one point a troll popped up and I had to... Read More

One of the greatest challenges businesses face is how to market cost effectively while gaining a good return on investment (ROI). Regardless of what industry you are in, the size of your organization and how long you have been in business, you must continually look for ways to gain and... Read More

1. Publish an ezine.Your ezine will provide you with a powerful way to continue to keep your marketing message on your visitors' minds.Get more of your visitors to subscribe to your ezine by stressing the benefits your ezine will provide to them, and by providing a bonus for subscribing to... Read More